(ePUB) Measuring Customer Satisfaction
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    • Mable Connor
        Mable Connor

        Measuring Customer Satisfaction
        by Bob E. Hayes

        🔥 Measuring Customer Satisfaction — READ MORE 🔥

        • Language: english
        • Format: hardcover, 278 pages
        • Author: Bob E. Hayes
        • ISBN: 9780873893626 (087389362X)
        • Release date: January 1, 1998
        • Publisher: A S Q C

        About The Book

        This second edition provides detailed information about how to construct, evaluate, and use questionnaires. New to this edition is a chapter on sampling methods, which includes different methods of sampling as well as how to determine an appropriate sample size for reliable results. The author has updated the chapter on reliability and validity to provide more information about other forms of reliability. He also includes a chapter devoted to presenting examples on real customer satisfaction measures and how they can be used. These additions help make this new edition a valuable resource for anyone involved with measuring customer satisfaction. Other topics covered are guidelines for developing questionnaires, the concept of quality, methods to increase response rates, sampling error, and two methods of determining important service or product characteristics as perceived by the customer.

        FictionBook Measuring Customer Satisfaction read online for PC. Hardback ebook Measuring Customer Satisfaction by Bob E. Hayes buy on Amazon. EPUB book Measuring Customer Satisfaction on Mac on Powells.


      • taltur

          With You and Without You by Deborah J. Wolf | 9780758213839

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